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WCR Fabricators · Shopify · Custom Development

WCR Fabricators Custom Shopify Cart Questionnaire for B2B Orders

Custom cart-level questionnaire for WCR Fabricators so made-to-order B2B specs are captured before native Shopify checkout.

WCR Fabricators Shopify cart questionnaire with B2B job details, mill cert, jobsite delivery, and accounts payable fields

WCR Fabricators project snapshot

Brand
WCR Fabricators
Client
WCR Fabricators
Industry
B2B / Manufacturing
Platform
Shopify
Project type
Custom B2B Development
Services
Custom Development, B2B Ecommerce, Checkout Workflow
Technologies
Shopify, Liquid, JavaScript

Capture B2B fabrication specs before checkout—without Shopify Plus

WCR Fabricators specializes in custom-fabricated products where every order needs detailed customer specifications. Shopify restricts checkout customization for merchants not on Shopify Plus, and existing apps could not support their pre-checkout qualification workflow—creating manual follow-ups and fulfillment errors.

Step 01

Why we didn’t upgrade WCR Fabricators to Shopify Plus

Instead of forcing a Plus upgrade or juggling multiple apps, Zqdo implemented a custom questionnaire directly on the cart page—keeping checkout native while still collecting the order details WCR needed.

Step 02

How did the WCR Fabricators cart questionnaire work

Questions were dynamically linked to cart items. Responses were captured and attached to each order so fulfillment teams received job name, delivery site, forklift assistance, mill cert, and related fields up front.

Step 03

Native in the WCR Shopify checkout

Checkout remained Shopify’s native flow for the customer. The custom work lived at the cart level, so WCR Fabricators got the required specs without fighting platform checkout restrictions.

Step 04

How the work fits together

A snapshot of the problems this project was built to solve — not a screenshot of the live site.

WCR Fabricators work-breakdown diagram

Technical implementation for WCR Fabricators

View technologies and implementation details
  • Cart-level custom questionnaire
  • Dynamic questions linked to cart line items
  • Order attributes / notes attached to Shopify orders
  • Native Shopify checkout preserved
  • B2B fabrication fields (job name, delivery site, forklift, mill cert, attachments)

What we delivered

Concrete outcomes from the engagement — framed as capabilities and improvements, not unverified traffic claims.

Many merchants assume they need Shopify Plus or multiple apps to overcome checkout limits. Cart-level customization can collect detailed order data while keeping native checkout—and that approach unlocked WCR Fabricators’ B2B workflow without platform upgrades.
  • Customers provided all necessary specifications before checkout
  • Fulfillment errors from missing order details were eliminated
  • Internal operations became faster with less manual follow-up
  • No Shopify Plus upgrade was required

Services used for WCR Fabricators

Guides related to the WCR Fabricators work—covering the same platforms, services, and problems addressed in this case study.

Need help with your Shopify store?

Talk to Zqdo about development, optimization, CRO, performance, or ongoing Shopify support.

Project lead

David Frempong, founder and digital consultant at Zqdo

David Frempong

Founder & Web Development / Shopify Consultant at Zqdo

David Frempong is the founder of Zqdo, where he works across Shopify development, web development, website management, SEO, AEO, CRO, and technical website optimization. He works with ecommerce brands, local businesses, marketing teams, and development teams to solve technical and growth-related website problems.