Shopify CRO
Shopify Conversion Rate Optimization Guide
A practical framework for improving Shopify conversion across product pages, trust, checkout friction, and post-click experience.
Bent Lever · Shopify · Shopify Development
Custom Shopify collection filtering and merchandising for Bent Lever’s motorcycle parts catalog.

Custom Shopify Product Filtering for Bent Lever
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Bent Lever is a performance-focused motorcycle parts brand with a technical catalog. As the product line grew, Bent Lever collection pages became harder to browse—sold-out products appeared alongside available inventory, sorting was inconsistent, and filtering created friction for customers who often knew exactly what they needed.
Step 01
Zqdo focused on lightweight, high-impact improvements that enhanced Bent Lever usability without requiring a full redesign—prioritizing in-stock visibility, clearer sorting, and a browsing flow aligned with how motorcycle parts shoppers search.
Step 02
Bent Lever collection logic was customized to automatically hide sold-out products so customers only saw items available for purchase.

Step 03
Bent Lever products were standardized to display in A–Z order, and the filtering structure was simplified to reduce unnecessary steps during product discovery.

Step 04
A snapshot of the problems this project was built to solve — not a screenshot of the live site.
Concrete outcomes from the engagement — framed as capabilities and improvements, not unverified traffic claims.
Small UX and merchandising improvements can have a major impact on ecommerce performance. By prioritizing in-stock visibility and intuitive sorting, Bent Lever’s storefront now better supports how customers actually shop.
Yes. Bent Lever is an example of theme-level collection customization—hiding sold-out products, improving sort order, and refining filters without stacking additional apps.
Zqdo customized Bent Lever collection logic to hide sold-out products, standardize A–Z sorting, and simplify filtering so shoppers could find in-stock motorcycle parts faster.
Guides related to the Bent Lever work—covering the same platforms, services, and problems addressed in this case study.
Shopify CRO
A practical framework for improving Shopify conversion across product pages, trust, checkout friction, and post-click experience.
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Shopify metafields store attributes on resources. Metaobjects hold reusable records. Standard product taxonomy supplies channel-aware category fields. See how all three compose for themes, Flow, and filters.
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How to structure Shopify product pages so shoppers understand the offer, trust the brand, and add to cart with less friction—including below-the-fold objection handling when AI-referred sessions land on your PDP.

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Valencia Saddlery Shopify case study—theme customization using metafields to show in-stock or out-of-stock status on the Add to Cart button.

Dragonfli
Dragonfli Shopify case study—custom theme development to display product review counts and ratings on collection pages so shoppers see social proof earlier.

WCR Fabricators
WCR Fabricators Shopify case study—a custom cart-level questionnaire that collects fabrication specs before checkout without requiring Shopify Plus.
Talk to Zqdo about development, optimization, CRO, performance, or ongoing Shopify support.
Project lead

Founder & Web Development / Shopify Consultant at Zqdo
David Frempong is the founder of Zqdo, where he works across Shopify development, web development, website management, SEO, AEO, CRO, and technical website optimization. He works with ecommerce brands, local businesses, marketing teams, and development teams to solve technical and growth-related website problems.