The service
Getting traffic but not enough sales?
Shopify conversion rate optimization is the work of improving the percentage of visitors who purchase. It spans PDP clarity, collection navigation, cart and checkout friction, and the trust signals that sit on the path to buy.
On Tushbaby we tightened above-the-fold hierarchy, variant UX, and review proof next to the buy box, then validated follow-on changes with A/B tests. On Dragonfli we surfaced ratings on collection results so shoppers saw social proof before opening a PDP.
We combine conversion diagnostics with theme reality. A recommendation that cannot be built in OS 2.0 without wrecking performance is not a recommendation we make.