Skip to content
Learnby Zqdo
Contact

Tushbaby · Shopify · Shopify Consulting & Technical Strategy

Tushbaby Shopify CRO, Performance & Web Leadership

Outsourced Shopify web leadership for Tushbaby—performance, CRO, product page architecture, and ongoing conversion optimization.

View Website →Discuss Your ProjectView Our Services
Tushbaby Shopify homepage with hip seat hero, trust badges, and press logos

Tushbaby project breakdown in Figma

Before/after design and page breakdown for the Tushbaby Shopify work.

Tushbaby project snapshot

Brand
Tushbaby
Client
Tushbaby
Industry
Ecommerce / Consumer Products
Platform
Shopify
Project type
Ongoing Web Leadership
Services
Shopify Consulting & Technical Strategy, CRO, Performance, UX, Product Page Architecture, Ongoing Web Operations
Integrations
Intelligems
Technologies
Shopify, Intelligems
View Website →

Growth created performance, PDP, and operations bottlenecks at once

Tushbaby’s rapid growth created common scaling challenges: performance bottlenecks affecting mobile experience, inconsistent product page structure across product lines, theme and app complexity impacting maintainability, conversion friction across key shopping touchpoints, and ongoing marketing needs requiring faster web execution. The brand needed both immediate optimization and long-term architectural direction.

Step 01

We improve Tushbaby Shopify performance and UX

Zqdo optimized front-end performance and usability across critical Tushbaby customer journeys—including page speed work through asset cleanup, image optimization, and lazy loading; mobile UX refinements such as spacing, tap targets, and sticky conversion elements; and accessibility and ADA compliance updates.

Step 02

Tushbaby product pages optimized for conversion

Key conversion areas across Tushbaby PDPs and funnel touchpoints were refined—including above-the-fold clarity and CTA prioritization, variant selection UX, trust signal placement for shipping, returns, and guarantees, cross-sell and upsell logic, cart and checkout friction reduction, and subscription experience foundations. Modular product page systems were also implemented to support faster launches across new product categories.

Tushbaby hip carrier product page with reviews, variant swatches, and add-to-cart
Product page structure after CRO work—trust signals, variant clarity, and purchase options closer to the decision.

Step 03

The Tushbaby Shopify architecture cleaned up

Zqdo standardized and streamlined the Tushbaby storefront’s technical structure through Shopify theme cleanup, app audit and pruning, structured data and SEO hygiene improvements, and analytics validation across key events and funnels—plus flexible CMS-driven product templates so the internal team could launch and update content without developer bottlenecks.

Tushbaby product page audit notes used during conversion-focused UX work
PDP audit used to prioritize conversion-focused UX changes before Intelligems A/B testing.

Step 04

Ongoing web operations support does Tushbaby get

Beyond foundational improvements, Zqdo continues to support Tushbaby with landing pages and campaign support, A/B testing implementation, homepage and merchandising updates, QA and maintenance workflows, and continuous CRO iteration based on performance data.

Step 05

How the work fits together

A snapshot of the problems this project was built to solve — not a screenshot of the live site.

Tushbaby work-breakdown diagram

Technical implementation for Tushbaby

View technologies and implementation details
  • Shopify consulting and technical strategy
  • Page speed optimization (assets, images, lazy loading)
  • Mobile UX and sticky conversion refinements
  • Accessibility and ADA compliance updates
  • Modular PDP architecture and CMS-driven templates
  • Theme cleanup and app audit/pruning
  • Structured data, SEO hygiene, and analytics validation
  • Intelligems A/B testing

What we delivered

Concrete outcomes from the engagement — framed as capabilities and improvements, not unverified traffic claims.

High-growth ecommerce brands require more than development—they need structured web leadership. Combining performance optimization, conversion strategy, and scalable Shopify architecture helps the storefront support continuous growth and experimentation.
  • Improved site performance and mobile usability
  • More scalable and consistent product page architecture
  • Faster turnaround for campaigns and product launches
  • Cleaner technical foundation for long-term growth
  • Ongoing conversion optimization framework
  • Intelligems A/B tests with improvements in overall conversion rates

Services used for Tushbaby

Frequently Asked Questions

Can Zqdo improve Shopify product page conversion?

Yes. For Tushbaby, Zqdo refined PDP conversion areas including above-the-fold clarity, variant UX, trust signals, cross-sell logic, and cart friction—then validated changes with Intelligems A/B testing.

Can Zqdo run Shopify A/B tests?

Yes. After a PDP audit for Tushbaby, Zqdo ran A/B tests on Intelligems and saw improvements in overall conversion rates.

Can Zqdo act as outsourced web leadership for a Shopify brand?

Yes. Zqdo partnered with Tushbaby as an outsourced web leadership and Shopify consulting team across performance, UX, CRO, architecture, and ongoing web operations.

Related resources

Guides related to the Tushbaby work—covering the same platforms, services, and problems addressed in this case study.

Related case studies

Need help with your Shopify store?

Talk to Zqdo about development, optimization, CRO, performance, or ongoing Shopify support.

Discuss Your Shopify Project

Project lead

David Frempong, founder and digital consultant at Zqdo

David Frempong

Founder & Web Development / Shopify Consultant at Zqdo

David Frempong is the founder of Zqdo, where he works across Shopify development, web development, website management, SEO, AEO, CRO, and technical website optimization. He works with ecommerce brands, local businesses, marketing teams, and development teams to solve technical and growth-related website problems.