Conversion rate optimization
Diagnose the leak, fix the experience, and measure whether more visitors become customers.
Zqdo runs conversion work on Shopify storefronts and on lead-gen websites. If people arrive and leave, the next dollar is usually better spent on the page than on more ads.
The service
Conversion rate optimization is the practice of increasing the percentage of visitors who take a meaningful action: purchase, quote request, call, or booking.
On Shopify that often means product pages, collections, cart, and trust. On a local or content site it means service clarity, proof, forms, and mobile call paths. That is the same pattern we used on Tushbaby PDPs—buy-box trust and hierarchy first—and on AuraOX, where category architecture and conversion-focused recommendations sit next to discovery content.
We do not treat CRO as a popup lottery. We look at analytics, session behavior, page structure, and the development constraints of the CMS so recommendations can actually ship.
Who it’s for
Best when you have traffic and a conversion problem, not when nobody can find you yet.
Problems we solve
These are conversion problems, even when they get labeled as marketing problems.
We diagnose PDP, trust, shipping, and funnel issues before you raise ad spend.
Message match, speed, and first-screen clarity are usually the first fixes.
Friction is mapped and removed in the order that affects revenue.
We only test when the change is uncertain. Obvious UX issues just ship.
What’s included
A conversion engagement is research plus implementation, not a PDF of opinions.
Analytics, key templates, and a prioritized issue list.
Copy, layout, proof, and CTA changes on the pages that matter.
Product pages, collections, and storefront experiments.
Theme or website changes so the work is not stuck in slides.
Process
Find the constraint, fix it, then decide what is worth testing.
01
Baseline conversion, funnel, and device splits.
02
Separate obvious friction from speculative ideas.
03
Implement high-confidence changes in the theme or CMS.
04
A/B test when the answer is not already obvious.
Platforms & tools
How to Get More Conversions on Shopify (Step-by-Step)
Prefer reading? Keep going — or explore the projects below.
From our work
Conversion diagnostics and page fixes from Shopify storefronts and local lead-gen sites—not slide decks.
Featured project
Tushbaby Shopify case study—outsourced web leadership covering performance, CRO, product page architecture, and ongoing web operations with Intelligems A/B testing.
Shopify Consulting & Technical Strategy · CRO · Performance · UX · Product Page Architecture · Ongoing Web Operations
View Case Study →
Real Project Example
Dragonfli Shopify case study—custom theme development to display product review counts and ratings on collection pages so shoppers see social proof earlier.
Theme Customization · UX · CRO
View Case Study →
Content platform project
AuraOX website case study—category architecture, buying guides, and conversion-focused recommendations for a curated home office product discovery platform.
Website Development · Content Architecture · UX
View Case Study →FAQ
No. Shopify CRO is a major practice because of existing search demand, but we also optimize lead-generation websites for local and professional businesses.
No. High-confidence usability issues should ship. Testing is for changes that could reasonably go either way or that are expensive to reverse.
Design sets the system. CRO improves the live system using behavior and revenue data. Many projects include both.
Send the site and the metric you care about. We will tell you whether this is a CRO problem, a speed problem, or an offer problem.
Request a consultationCommercial pages, local markets, and Learn articles that sit next to this topic.