B.fresh · Shopify · Theme Customization
Rebuy subscription UX customization and PDP optimization for the B.fresh Shopify storefront.
B.fresh used Rebuy for subscriptions, but the default widget styling did not match the native theme design—creating a disconnected experience. Additional Rebuy configuration issues and PDP clarity opportunities affected the purchase flow.
Step 01
Zqdo customized the Rebuy subscription interface with CSS and JavaScript to align typography, spacing, buttons, and interaction behavior with B.fresh's visual identity on mobile and desktop.
Step 02
Configuration issues affecting B.fresh subscription behavior and display logic were diagnosed and resolved for consistent performance across product templates.
Step 03
Zqdo provided targeted B.fresh product page suggestions for variant hierarchy, trust signal placement, and content structure to support stronger conversion.
Step 04
A snapshot of the problems this project was built to solve — not a screenshot of the live site.
Concrete outcomes from the engagement — framed as capabilities and improvements, not unverified traffic claims.
Third-party apps are powerful, but only when they feel native to the storefront. By customizing the subscription experience and refining product page structure, Zqdo helped B.fresh create a more cohesive and conversion-focused Shopify experience.
Guides related to the B.fresh work—covering the same platforms, services, and problems addressed in this case study.
Shopify CRO
How to structure Shopify product pages so shoppers understand the offer, trust the brand, and add to cart with less friction—including variant selection clarity, per-color gallery architecture, and curated recommendations when catalogs are unique or low-volume.
Shopify CRO
The most common Shopify conversion issues that silently tax revenue—and how to spot and fix each one.
Maison Protéine
Maison Protéine Shopify case study—bundle app research, headless-to-Shopify migration guidance, UX improvements, and a custom scroll-based slider section for a supplement brand.
Featured project
Tushbaby Shopify case study—outsourced web leadership covering performance, CRO, product page architecture, and ongoing web operations with Intelligems A/B testing.
PartyShop / Paperless Post
Paperless Post PartyShop Shopify case study—mobile navigation, collection browsing, add-to-cart on collection pages, and scroll-position memory for a smoother mobile shopping experience.
Talk to Zqdo about development, optimization, CRO, performance, or ongoing Shopify support.
Project lead
Founder & Web Development / Shopify Consultant at Zqdo
David Frempong is the founder of Zqdo, where he works across Shopify development, web development, website management, SEO, AEO, CRO, and technical website optimization. He works with ecommerce brands, local businesses, marketing teams, and development teams to solve technical and growth-related website problems.