Shopify CRO
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PartyShop / Paperless Post · Shopify · UX Optimization
Paperless Post PartyShop Shopify Mobile UX & Collection Optimization
Mobile UX and collection page optimization for the Paperless Post PartyShop Shopify storefront.
PartyShop / Paperless Post project snapshot
- Brand
- PartyShop / Paperless Post
- Client
- PartyShop / Paperless Post
- Industry
- Ecommerce / Party Supplies
- Platform
- Shopify
- Project type
- Mobile UX Optimization
- Services
- UX Optimization, Mobile Navigation, Collection Pages, CRO
What PartyShop / Paperless Post needed
On the Paperless Post PartyShop Shopify storefront, mobile shoppers struggled with hidden search in the hamburger menu, no add-to-cart on collection pages, excessive pagination, layout spacing pushing products down, and lost scroll position when returning from product pages.
Step 02
PartyShop collection pages optimized for conversion
Zqdo increased the initial PartyShop product load count to display more items upfront, implemented a dynamic Load More button for smoother browsing, and enabled mobile Add to Cart functionality directly from collection pages.
Step 03
How did PartyShop preserve scroll position after product visits
Scroll position persistence was implemented so that when PartyShop customers navigate from a collection page to a product and back, they return to their previous browsing position.
Step 04
PartyShop layout spacing refined
Excess spacing was removed and layout structure adjusted so PartyShop products appear higher on the page and maintain consistent visual alignment across devices.
Step 05
How the work fits together
A snapshot of the problems this project was built to solve — not a screenshot of the live site.
What we delivered
Concrete outcomes from the engagement — framed as capabilities and improvements, not unverified traffic claims.
Small UX improvements across navigation and collection structure can significantly impact ecommerce performance. Refining mobile workflows and product discovery creates a smoother, more conversion-friendly shopping experience.
- Improved mobile product discovery and navigation clarity
- More efficient browsing across collection pages
- Reduced friction in mobile purchasing flows
- Cleaner layout structure and product visibility
- Stronger overall UX consistency across devices
Services used for PartyShop / Paperless Post
Related resources
Guides related to the PartyShop / Paperless Post work—covering the same platforms, services, and problems addressed in this case study.
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Shopify Product Page Optimization: PDP Conversion Guide
How to structure Shopify product pages so shoppers understand the offer, trust the brand, and add to cart with less friction—including below-the-fold objection handling when AI-referred sessions land on your PDP.
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Need help with your Shopify store?
Talk to Zqdo about development, optimization, CRO, performance, or ongoing Shopify support.
Project lead
David Frempong
Founder & Web Development / Shopify Consultant at Zqdo
David Frempong is the founder of Zqdo, where he works across Shopify development, web development, website management, SEO, AEO, CRO, and technical website optimization. He works with ecommerce brands, local businesses, marketing teams, and development teams to solve technical and growth-related website problems.