Shopify CRO
Shopify Conversion Rate Optimization Guide
A practical framework for improving Shopify conversion across product pages, trust, checkout friction, and post-click experience.
Maison Protéine · Shopify · Shopify Consulting
Maison Protéine Shopify UX, Migration Guidance & Custom Sections
Shopify UX, migration guidance, and custom section development for Maison Protéine’s supplement storefront.
Maison Protéine project snapshot
- Brand
- Maison Protéine
- Client
- Maison Protéine
- Industry
- Ecommerce / Supplements
- Platform
- Shopify
- Project type
- Shopify Consulting & Development
- Services
- Shopify Consulting, UX/UI, Front-End Development, Migration Strategy
- Technologies
- Shopify, Liquid, JavaScript, Framer
What Maison Protéine needed
Maison Protéine operated in a hybrid setup combining Shopify with a headless Framer front-end. While visually flexible, the structure added operational friction and made merchandising updates harder than necessary. The brand also needed better bundle functionality and clearer product storytelling.
Step 01
What Shopify bundle options fit Maison Protéine
Zqdo evaluated Shopify bundle solutions based on flexibility, Shopify-native workflows, performance, and ease of internal management—so bundling could be implemented for Maison Protéine without unnecessary complexity.
Step 02
How should Maison Protéine migrate from headless Framer to Shopify
Zqdo provided strategic guidance for transitioning Maison Protéine from Framer + Shopify to a fully Shopify-managed storefront—including theme architecture, content structure, SEO considerations, and merchandising workflow improvements.
Step 03
Maison Protéine UX and merchandising improved
Recommendations improved content hierarchy, visual flow, and layout clarity so Maison Protéine customers could understand product value and navigate the purchase journey more easily.
Step 04
What custom Shopify section was built for Maison Protéine
Zqdo designed and developed a custom Shopify section with scroll-triggered animation where two content elements slide into view—adding engaging storytelling for Maison Protéine without heavy external scripts.
Step 05
How the work fits together
A snapshot of the problems this project was built to solve — not a screenshot of the live site.
Technical implementation for Maison Protéine
View technologies and implementation details
- Shopify theme section development
- Scroll-triggered animation in Liquid and JavaScript
- Bundle app evaluation and architecture guidance
- Headless-to-Shopify migration planning
- UX recommendations for product education pages
What we delivered
Concrete outcomes from the engagement — framed as capabilities and improvements, not unverified traffic claims.
Strategic technical guidance paired with targeted UX improvements can significantly simplify ecommerce operations. Helping Maison Protéine move toward a more streamlined Shopify structure while enhancing visual engagement created a foundation for scalability and stronger conversion experiences.
- Clear technical direction toward a simplified Shopify architecture
- Structured bundle implementation planning
- Improved UX clarity across key product sections
- Enhanced visual storytelling through custom interactive elements
- Reduced long-term technical complexity
Services used for Maison Protéine
Related resources
Guides related to the Maison Protéine work—covering the same platforms, services, and problems addressed in this case study.
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Need help with your Shopify store?
Talk to Zqdo about development, optimization, CRO, performance, or ongoing Shopify support.
Project lead
David Frempong
Founder & Web Development / Shopify Consultant at Zqdo
David Frempong is the founder of Zqdo, where he works across Shopify development, web development, website management, SEO, AEO, CRO, and technical website optimization. He works with ecommerce brands, local businesses, marketing teams, and development teams to solve technical and growth-related website problems.