Prime Shrimp · Shopify · Theme Customization
Shopify typography implementation and theme support for Prime Shrimp’s brand font rollout.
Prime Shrimp was introducing a new brand typography direction and needed the Bison font integrated accurately across the Shopify theme—without disrupting existing layouts or performance.
Step 01
Zqdo added the Bison font to the Prime Shrimp Shopify theme and configured typography settings across headings, content sections, and key layout components.
Step 02
A duplicate preview theme was created so Prime Shrimp stakeholders could review typography changes safely before deploying to the live storefront.
Step 03
Zqdo recorded a step-by-step tutorial showing how the Prime Shrimp team could adjust typography settings directly in the theme moving forward.
Step 04
A snapshot of the problems this project was built to solve — not a screenshot of the live site.
Concrete outcomes from the engagement — framed as capabilities and improvements, not unverified traffic claims.
Small technical updates, when paired with clear documentation, can significantly improve internal workflows. Implementing typography updates and enabling the Prime Shrimp team with hands-on guidance streamlined both design consistency and long-term theme management.
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Project lead
Founder & Web Development / Shopify Consultant at Zqdo
David Frempong is the founder of Zqdo, where he works across Shopify development, web development, website management, SEO, AEO, CRO, and technical website optimization. He works with ecommerce brands, local businesses, marketing teams, and development teams to solve technical and growth-related website problems.