The service
Shopify performance as a product constraint
Shopify performance optimization is the work of making storefronts load and respond quickly enough that shoppers stay. Theme efficiency, media, third-party scripts, and operational habits all matter.
On Tennis Express we audited Core Web Vitals, JavaScript weight, and third-party scripts on money templates. With Tushbaby, performance work included asset cleanup, image optimization, lazy loading, and pruning theme/app complexity so mobile journeys stayed fast as marketing velocity increased.
We measure before and after, and we will tell you when an app is the problem versus when the theme itself needs a refactor.